Marketing Manager

Job description

We are looking for a Marketing Manager to join our marketing department and provide creative ideas to help achieve our goals.


About Us

Since 2005, Isos Technology has been a premier Atlassian Platinum and Enterprise Solution Partner. We are based in Tempe, AZ with offices located throughout the U.S. We help our clients, both in the private and public sectors, become more efficient by adopting the Atlassian tools for DevOps, ITSM, Agile development and business processes. Recently, we were recognized as the 2019 Atlassian Partner of the Year: Enterprise. As an organization, we strive for a strong collaborative and innovative environment where we focus on the success of our employees, the company and our clients.


Responsibilities

  • Define, build and execute demand generation campaigns, account-based marketing, and programs that directly contribute to pipeline and revenue growth

  • Responsible for opportunity creation from Leads to Opportunities to Closed/Won, hitting annual and quarterly pipeline and revenue goals

  • Deliver operational excellence around planning and reporting

  • Lead a cross-functional team to drive maximum efficiency in our sales and marketing processes

  • Build and execute marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics, as well as managing third-party vendors to achieve pipeline and revenue targets. Including, but not limited to: 

    • Webinars

    • Events

    • Digital

    • Social

    • Partners

  • Partner with product marketing, sales, and strategic partners to identify target accounts and align all go-to-market activities

  • Partner with product marketing and content marketing to develop the most relevant and impactful content

  • Team with channel partners to enhance and amplify demand generation strategy

  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

  • Develop processes for tracking and analyzing campaign performance

  • Oversees Field Marketing Specialist, who coordinates the logistics and execution of external events, including community events, conferences, trade shows, speaking engagements, etc.

Requirements

To function in the role of Marketing Manager, Isos requires you already have the following demonstrable and verifiable skills:

  • 5+ years of marketing experience, including managing and executing demand gen efforts, with some experience in account-based marketing

  • Proven, hands-on experience deploying, managing, demand gen campaigns and programs that directly contributed to pipeline and revenue growth

  • Demonstrated ability to work with minimum supervision to activate and manage myriad channels, and plan, track, and manage detailed work

  • Demonstrated ability to build digital campaigns that engage targeted personas across a myriad of channels

  • Loves to write great content that engages the reader

  • Up-to-date with the latest trends and best practices in marketing and measurement

  • Hands-on experience with Marketing Automation tools like HubSpot

  • Understanding of pipeline management and metrics

  • Knowledge of SEO/SEM best practices

  • Success with managing multiple programs and projects

  • Proven lead generation, engagement, and optimization experience in a multi-touch buying landscape

  • Proactive self-starter with excellent interpersonal skills and loves to work in fast-paced environment

  • Thrives working in a team atmosphere with shared deadlines and multi-departmental projects

Desired Skills

  • Proven ability to build and drive a budget and forecast spend

  • Strong orientation to project management and managing program details

  • Ability to develop end-to-end reporting that helps drive strategic decisions

  • Experience using project management tools

  • Experience with marketing automation tools like HubSpot

  • Familiarity with Atlassian tools a plus (especially Jira, Confluence, Trello)